Sunday, September 28, 2008

Bermuda Triangle

Bermuda Triangle
NASA image of the western Atlantic, showing the popular borders of the Bermuda Triangle.
Classification
Grouping: Paranormal places

Description
Also Known As: Devil's Triangle
Country: International waters
Status: Urban legend

The Bermuda Triangle, also known as the Devil's Triangle, is a region of the northwestern Atlantic Ocean in which a number of aircraft and surface vessels have disappeared. Some people have claimed that these disappearances fall beyond the boundaries of human error or acts of nature. Popular culture has attributed some of these disappearances to the paranormal, a suspension of the laws of physics, or activity by extraterrestrial beings.[1] Though a substantial documentation exists showing numerous incidents to have been inaccurately reported or embellished by later authors, and numerous official agencies have gone on record as stating the number and nature of disappearances to be similar to any other area of ocean, many have remained unexplained despite considerable investigation.[2][3][4]

Contents

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The Triangle area

The boundaries of the Triangle vary with the author; some stating its shape is akin to a trapezoid covering the Straits of Florida, the Bahamas and the entire Caribbean island area and the Atlantic east to the Azores; others add to it the Gulf of Mexico. The more familiar, triangular boundary in most written works has as its points somewhere on the Atlantic coast of Florida; San Juan, Puerto Rico; and the mid-Atlantic island of Bermuda, with most of the accidents concentrated along the southern boundary around the Bahamas and the Florida Straits.

The area of the Triangle varies by author.
The area of the Triangle varies by author.

The area is one of the most heavily-sailed shipping lanes in the world, with ships crossing through it daily for ports in the Americas, Europe, and the Caribbean Islands. Cruise ships are also plentiful, and pleasure craft regularly go back and forth between Florida and the islands. It is also a heavily flown route for commercial and private aircraft heading towards Florida, the Caribbean and South America from points north.

The Gulf Stream ocean current flows through the Triangle after leaving the Gulf of Mexico; its current of five to six knots may have played a part in a number of disappearances. Sudden storms can and do appear, and in the summer to late fall hurricanes strike the area. The combination of heavy maritime traffic and tempestuous weather makes it inevitable that vessels could founder in storms and be lost without a trace – especially before improved telecommunications, radar and satellite technology arrived late in the 20th century.[5]

History of the Triangle story

According to the Triangle authors, Christopher Columbus was the first person to document something strange in the Triangle, reporting that he and his crew observed "strange dancing lights on the horizon", flames in the sky, and at another point he wrote in his log about bizarre compass bearings in the area. From his log book, dated October 11, 1492 he wrote:[6]

The land was first seen by a sailor (Rodrigo de Triana), although the Admiral at ten o'clock that evening standing on the quarter-deck saw a light, but so small a body that he could not affirm it to be land; calling to Pero Gutiérrez, groom of the King's wardrobe, he told him he saw a light, and bid him look that way, which he did and saw it; he did the same to Rodrigo Sánchez of Segovia, whom the King and Queen had sent with the squadron as comptroller, but he was unable to see it from his situation. The Admiral again perceived it once or twice, appearing like the light of a wax candle moving up and down, which some thought an indication of land. But the Admiral held it for certain that land was near...

Modern scholars checking the original log books have surmised that the lights he saw were the cooking fires of Taino natives in their canoes or on the beach; the compass problems were the result of a false reading based on the movement of a star.[citation needed]

The first article of any kind in which the legend of the Triangle began appeared in newspapers by E.V.W. Jones on September 16, 1950, through the Associated Press.[7] Two years later, Fate magazine published "Sea Mystery At Our Back Door" [8], a short article by George X. Sand covering the loss of several planes and ships, including the loss of Flight 19, a group of five U.S. Navy TBM Avenger bombers on a training mission. Sand's article was the first to lay out the now-familiar triangular area where the losses took place. Flight 19 alone would be covered in the April 1962 issue of American Legion Magazine.[9] It was claimed that the flight leader had been heard saying "We are entering white water, nothing seems right. We don't know where we are, the water is green, no white." It was also claimed that officials at the Navy board of inquiry stated that the planes "flew off to Mars." This was the first article to connect the supernatural to Flight 19, but it would take another author, Vincent Gaddis, writing in the February 1964 Argosy magazine to take Flight 19 together with other mysterious disappearances and place it under the umbrella of a new catchy name: "The Deadly Bermuda Triangle";[10] he would build on that article with a more detailed book, Invisible Horizons, the next year.[11] Others would follow with their own works: John Wallace Spencer (Limbo of the Lost, 1969) [12]; Charles Berlitz (The Bermuda Triangle, 1974)[13]; Richard Winer (The Devil's Triangle, 1974) [14], and many others, all keeping to some of the same supernatural elements outlined by Eckert.[15]

Kusche's explanation

Lawrence David Kusche, a research librarian from Arizona State University and author of The Bermuda Triangle Mystery: Solved (1975)[16] has challenged this trend. Kusche's research revealed a number of inaccuracies and inconsistencies between Berlitz's accounts and statements from eyewitnesses, participants, and others involved in the initial incidents. He noted cases where pertinent information went unreported, such as the disappearance of round-the-world yachtsman Donald Crowhurst, which Berlitz had presented as a mystery, despite clear evidence to the contrary. Another example was the ore-carrier Berlitz recounted as lost without trace three days out of an Atlantic port when it had been lost three days out of a port with the same name in the Pacific Ocean. Kusche also argued that a large percentage of the incidents which have sparked the Triangle's mysterious influence actually occurred well outside it. Often his research was surprisingly simple: he would go over period newspapers and see items like weather reports that were never mentioned in the stories.

Kusche came to a conclusion:

  • The number of ships and aircraft reported missing in the area was not significantly greater, proportionally speaking, than in any other part of the ocean.
  • In an area frequented by tropical storms, the number of disappearances that did occur were, for the most part, neither disproportionate, unlikely, nor mysterious; furthermore, Berlitz and other writers would often fail to mention such storms.
  • The numbers themselves had been exaggerated by sloppy research. A boat listed as missing would be reported, but its eventual (if belated) return to port may not be reported.
  • Some disappearances had in fact, never happened. One plane crash was said to have taken place in 1937 off Daytona Beach, Florida, in front of hundreds of witnesses; a check of the local papers revealed nothing.

Kusche concluded that:

The Legend of the Bermuda Triangle is a manufactured mystery… perpetuated by writers who either purposely or unknowingly made use of misconceptions, faulty reasoning, and sensationalism. [16] §Epilogue, p. 277

Other responses

The marine insurer Lloyd's of London has determined the Triangle to be no more dangerous than any other area of ocean, and does not charge unusual rates for passage through the region. United States Coast Guard records confirm their conclusion. In fact, the number of supposed disappearances is relatively insignificant considering the number of ships and aircraft which pass through on a regular basis.

The Coast Guard is also officially skeptical of the Triangle, noting that they collect and publish, through their inquiries, much documentation[17] contradicting many of the incidents written about by the Triangle authors. In one such incident involving the 1972 explosion and sinking of the tanker V.A. Fogg in the Gulf of Mexico, the Coast Guard photographed the wreck and recovered several bodies[18] despite one Triangle author stating that all the bodies had vanished, with the exception of the captain, who was found sitting in his cabin at his desk, clutching a coffee cup.[12], 1973 edition

The NOVA / Horizon episode The Case of the Bermuda Triangle (1976-06-27) was highly critical stating that "When we've gone back to the original sources or the people involved the mystery evaporates. Science does not have to answer questions about the Triangle because those questions are not valid in the first place. ... Ships and planes behave in the Triangle the same way they behave everywhere else in the world"[19]

Skeptical researchers, such as Ernest Taves[20] and Barry Singer[21], have noted how mysteries and the paranormal are very popular and profitable. This has led to the production of vast amounts of material on topics such as the Bermuda Triangle. They were able to show that some of the pro-paranormal material is often misleading or not accurate, but its producers continue to market it. They have therefore claimed that the market is biased in favour of books, TV specials, et cetera. which support the Triangle mystery and against well-researched material if it espouses a skeptical viewpoint.

Finally, if the Triangle is assumed to cross land, such as parts of Puerto Rico, the Bahamas, or Bermuda itself, there is no evidence for the disappearance of any land-based vehicles or persons. Located inside the Triangle, Freeport operates a major shipyard, an airport which yearly handles 50,000 flights and is visited by over a million tourists annually.

Natural explanations

Methane hydrates

Main article: Methane clathrate
Worldwide distribution of confirmed or inferred offshore gas hydrate-bearing sediments, 1996.Source: USGS
Worldwide distribution of confirmed or inferred offshore gas hydrate-bearing sediments, 1996.
Source: USGS
False-color image of the Gulf Stream flowing north through the western Atlantic Ocean. (NASA)
False-color image of the Gulf Stream flowing north through the western Atlantic Ocean. (NASA)

An explanation for some of the disappearances has focused on the presence of vast fields of methane hydrates on the continental shelves. Laboratory experiments carried out in Australia have proven that bubbles can, indeed, sink a scale model ship by decreasing the density of the water[22]; any wreckage consequently rising to the surface would be rapidly dispersed by the Gulf Stream. It has been hypothesized that periodic methane eruptions (sometimes called "mud volcanoes") may produce regions of frothy water that are no longer capable of providing adequate buoyancy for ships. If this were the case, such an area forming around a ship could cause it to sink very rapidly and without warning.

A white paper was published in 1981 by the United States Geological Survey about the appearance of hydrates in the Blake Ridge area, off the southeastern United States coast.[23] However, according to a USGS web page, no large releases of gas hydrates are believed to have occurred in the Bermuda Triangle for the past 15,000 years.[24]

Compass variations

Compass problems are one of the cited phrases in many Triangle incidents. Some have theorized the possibility of unusual local magnetic anomalies in the area, however these have not been shown to exist. It should also be remembered that compasses have natural magnetic variations in relation to the Magnetic poles. For example, in the United States the only places where magnetic (compass) north and geographic (true) north are exactly the same are on a line running from Wisconsin to the Gulf of Mexico. Navigators have known this for centuries. But the public may not be as informed and think there is something mysterious about the compass "changing" across an area as large as the Triangle, which it naturally will.

Hurricanes

Hurricanes are powerful storms which are spawned in the Atlantic near the equator, and have historically been responsible for thousands of lives lost and billions of dollars in damage. The sinking of Francisco de Bobadilla's Spanish fleet in 1502 was the first recorded instance of a destructive hurricane. These storms have in the past caused a number of incidents related to the Triangle.

Gulf Stream

The Gulf Stream is an ocean current that originates in the Gulf of Mexico, and then through the Straits of Florida, into the North Atlantic. In essence, it is a river within an ocean, and like a river, it can and does carry floating objects. A small plane making a water landing or a boat having engine trouble will be carried away from its reported position by the current, as happened to the cabin cruiser Witchcraft on December 22, 1967, when it reported engine trouble near the Miami buoy marker one mile (1.6 km) from shore, but was not there when a Coast Guard cutter arrived.

Freak waves

Extremely large waves can appear seemingly at random, even in calm seas. One such rogue wave caused the Ocean Ranger, then the world's largest offshore platform, to capsize off the coast of Newfoundland in 1982. There is, however, no particular reason to believe rogue waves are more common in the Bermuda region, and this explanation cannot account for the loss of airplanes.

Acts of man

Human error

One of the most cited explanations in official inquiries as to the loss of any aircraft or vessel is human error. Whether deliberate or accidental, humans have been known to make mistakes resulting in catastrophe, and losses within the Bermuda Triangle are no exception. For example, the Coast Guard cited a lack of proper training for the cleaning of volatile benzene residue as a reason for the loss of the tanker V.A. Fogg in 1972. Human stubbornness may have caused businessman Harvey Conover to lose his sailing yacht, the Revonoc, as he sailed into the teeth of a storm south of Florida on January 1, 1958. Many losses remain inconclusive due to the lack of wreckage which could be studied, a fact cited on many official reports.

Deliberate acts of destruction

This can fall into two categories: acts of war, and acts of piracy. Records in enemy files have been checked for numerous losses; while many sinkings have been attributed to surface raiders or submarines during the World Wars and documented in the various command log books, many others which have been suspected as falling in that category have not been proven; it is suspected that the loss of USS Cyclops in 1918, as well as her sister ships Proteus and Nereus in World War II, were attributed to submarines, but no such link has been found in the German records.

Piracy, as defined by the taking of a ship or small boat on the high seas, is an act which continues to this day. While piracy for cargo theft is more common in the western Pacific and Indian oceans, drug smugglers do steal pleasure boats for smuggling operations, and may have been involved in crew and yacht disappearances in the Caribbean. Historically famous pirates of the Caribbean (where piracy was common from about 1560 to the 1760s) include Edward Teach (Blackbeard) and Jean Lafitte. Lafitte is sometimes said to be a Triangle victim himself.

Another form of pirate operated on dry land. Bankers or wreckers would shine a light on shore to misdirect ships, which would then founder on the shore; the wreckers would then help themselves to the cargo. It is possible that these wreckers also killed any crew who protested. Nags Head, North Carolina, was named for the wreckers' practice of hanging a lantern on the head of a hobbled horse as it walked along the beach.

Popular theories

Triangle writers have used a number of supernatural theories to explain the events. One explanation pins the blame on leftover technology from the mythical lost continent of Atlantis. Sometimes connected to the Atlantis story is the submerged rock formation known as the Bimini Road off the island of Bimini in the Bahamas, which is in the Triangle by some definitions. Followers of the purported psychic Edgar Cayce take his prediction that evidence of Atlantis would be found in 1968 as referring to the discovery of the Bimini Road. Believers describe the formation as a road, wall, or other structure, though geologists consider it to be of natural origin.[25]

Other writers attribute the events to UFOs. This idea was used by Steven Spielberg for his film Close Encounters of the Third Kind, which features the lost Flight 19 as alien abductees.

Charles Berlitz, grandson of a distinguished linguist and author of various additional books on anomalous phenomena, has kept in line with this extraordinary explanation, and attributed the losses in the Triangle to anomalous or unexplained forces. [13]

Famous incidents

Flight 19

US Navy TBF Grumman Avenger flight, similar to Flight 19.  This photo had been used by various Triangle authors to illustrate Flight 19 itself. (US Navy)
US Navy TBF Grumman Avenger flight, similar to Flight 19. This photo had been used by various Triangle authors to illustrate Flight 19 itself. (US Navy)
Main article: Flight 19

Flight 19 was a training flight of TBM Avenger bombers that went missing on December 5, 1945 while over the Atlantic. The impression is given that the flight encountered unusual phenomena and anomalous compass readings, and that the flight took place on a calm day under the supervision of an experienced pilot, Lt. Charles Carroll Taylor. Adding to the intrigue is that the Navy's report of the accident was ascribed to "causes or reasons unknown." It is believed that Taylor's mother wanted to save her son's reputation, so she made them write "reasons unknown" when actually Taylor was 50 km NW from where he thought he was. [26]

While the basic facts of this version of the story are essentially accurate, some important details are missing. The weather was becoming stormy by the end of the incident; only Taylor had any significant flying time, but he was not familiar with the south Florida area and had a history of getting lost in flight, having done so three times during World War II, and being forced to ditch his planes twice into the water; and naval reports and written recordings of the conversations between Taylor and the other pilots of Flight 19 do not indicate magnetic problems.[26]

Mary Celeste

The mysterious abandonment in 1872 of the Mary Celeste is often but inaccurately connected to the Triangle, the ship having been abandoned off the coast of Portugal. The event is possibly confused with the sinking of a ship with a similar name, the Mari Celeste, off the coast of Bermuda on September 13, 1864. [27] Kusche noted that many of the "facts" about this incident were actually about the Marie Celeste, the fictional ship from Arthur Conan Doyle's short story J. Habakuk Jephson's Statement (based on the real Mary Celeste incident, but fictionalised).

Ellen Austin

The Ellen Austin supposedly came across an abandoned derelict, placed on board a prize crew, and attempted to sail with it to New York in 1881. According to the stories, the derelict disappeared; others elaborating further that the derelict reappeared minus the prize crew, then disappeared again with a second prize crew on board. A check of Lloyd's of London records proved the existence of the Meta, built in 1854; in 1880 the Meta was renamed Ellen Austin. There are no casualty listings for this vessel, or any vessel at that time, that would suggest a large number of missing men placed on board a derelict which later disappeared.[28]

USS Cyclops

Main article: USS Cyclops (AC-4)

The incident resulting in the single largest loss of life in the history of the US Navy not related to combat occurred when USS Cyclops under the command of Lt Cdr G. W. Worley, went missing without a trace with a crew of 309 sometime after March 4, 1918, after departing the island of Barbados. Although there is no strong evidence for any theory, storms, capsizing and enemy activity have all been suggested as explanations.[29][30]

Theodosia Burr Alston

Main article: Theodosia Burr Alston

Theodosia Burr Alston was the daughter of former United States Vice President Aaron Burr. Her disappearance has been cited at least once in relation to the Triangle. [31] She was a passenger on board the Patriot, which sailed from Charleston, South Carolina to New York City on December 30, 1812, and was never heard from again. Both piracy and the War of 1812 have been posited as explanations, as well as a theory placing her in Texas, well outside the Triangle.

Spray

Captain Joshua Slocum's skill as a mariner was beyond argument; he was the first man to sail around the world solo. In 1909, in his boat Spray he set out on a course to take him through the Caribbean to Venezuela. He disappeared; there was no evidence he was even in the Triangle when Spray was lost. It was assumed he was run down by a steamer or struck by a whale, the Spray being too sound a craft and Slocum too experienced a mariner for any other cause to be considered likely, and in 1924 he was declared legally dead. While a mystery, there is no known evidence of paranormal activity.

Carroll A. Deering

Main article: Carroll A. Deering
Schooner Carroll A. Deering, as seen from the Cape Lookout lightship on January 29, 1921, two days before she was found deserted in North Carolina. (US Coast Guard)
Schooner Carroll A. Deering, as seen from the Cape Lookout lightship on January 29, 1921, two days before she was found deserted in North Carolina. (US Coast Guard)

A five-masted schooner built in 1919, the Carroll A. Deering was found hard aground and abandoned at Diamond Shoals, near Cape Hatteras, North Carolina on January 31, 1921. Rumors and more at the time indicated the Deering was a victim of piracy, possibly connected with the illegal rum-running trade during Prohibition, and possibly involving another ship, S.S. Hewitt, which disappeared at roughly the same time. Just hours later, an unknown steamer sailed near the lightship along the track of the Deering, and ignored all signals from the lightship. It is speculated that the Hewitt may have been this mystery ship, and possibly involved in the Deering crew's disappearance.[32]

Douglas DC-3

Main article: NC16002 disappearance

On December 28, 1948, a Douglas DC-3 aircraft, number NC16002, disappeared while on a flight from San Juan, Puerto Rico, to Miami. No trace of the aircraft or the 32 people onboard was ever found. From the documentation compiled by the Civil Aeronautics Board investigation, a possible key to the plane's disappearance was found, but barely touched upon by the Triangle writers: the plane's batteries were inspected and found to be low on charge, but ordered back into the plane without a recharge by the pilot while in San Juan. Whether or not this led to complete electrical failure will never be known. However, since piston-engined aircraft rely upon magnetos to provide spark to their cylinders rather than a battery powered ignition coil system, this theory is not strongly convincing.[33]

Star Tiger and Star Ariel

These Avro Tudor IV passenger aircraft disappeared without trace en route to Bermuda and Jamaica, respectively. Star Tiger was lost on January 30, 1948 on a flight from the Azores to Bermuda. Star Ariel was lost on January 17, 1949, on a flight from Bermuda to Kingston, Jamaica. Neither aircraft gave out a distress call; in fact, their last messages were routine. A possible clue to their disappearance was found in the mountains of the Andes in 1998: the Star Dust, an Avro Lancastrian airliner run by the same airline, had disappeared on a flight from Buenos Aires, Argentina, to Santiago, Chile on August 2, 1947. The plane's remains were discovered at the melt end of a glacier, suggesting that either the crew did not pay attention to their instruments, suffered an instrument failure or did not allow for headwind effects from the jetstream on the way to Santiago when it hit a mountain peak, with the resulting avalanche burying the remains and incorporating it into the glacier. However, this is mere speculation with regard to the Star Tiger and Star Ariel, pending the recovery of the aircraft. It should be noted that the Star Tiger was flying at a height of just 2,000 feet (610 m), which would have meant that if the plane was forced down, there would have been no time to send out a distress message. It is also far too low for the jetstream or any other high-altitude wind to have any effect.[34]

KC-135 Stratotankers

On August 28, 1963 a pair of U.S. Air Force KC-135 Stratotanker aircraft collided and crashed into the Atlantic. The Triangle version (Winer, Berlitz, Gaddis [14][13][10]) of this story specifies that they did collide and crash, but there were two distinct crash sites, separated by over 160 miles (260 km) of water. However, Kusche's research[16] showed that the unclassified version of the Air Force investigation report stated that the debris field defining the second "crash site" was examined by a search and rescue ship, and found to be a mass of seaweed and driftwood tangled in an old buoy.

SS Marine Sulphur Queen

SS Marine Sulphur Queen, a T2 tanker converted from oil to sulfur carrier, was last heard from on February 4, 1963 with a crew of 39 near the Florida Keys. Marine Sulphur Queen was the first vessel mentioned in Vincent Gaddis' 1964 Argosy Magazine article,[10] but he left it as having "sailed into the unknown", despite the Coast Guard report which not only documented the ship's badly-maintained history, but declared that it was an unseaworthy vessel that should never have gone to sea.[35][36]

Raifuku Maru

One of the more famous incidents in the Triangle took place in 1921 (some say a few years later), when the Japanese vessel Raifuku Maru (sometimes misidentified as Raikuke Maru) went down with all hands after sending a distress signal which allegedly said "Danger like dagger now. Come quick!", or "It's like a dagger, come quick!" This has led writers to speculate on what the "dagger" was, with a waterspout being the likely candidate (Winer). In reality the ship was nowhere near the Triangle, nor was the word "dagger" a part of the ship's distress call ("Now very danger. Come quick."); having left Boston for Hamburg, Germany, on April 21, 1925, she got caught in a severe storm and sank in the North Atlantic with all hands while another ship, RMS Homeric, attempted an unsuccessful rescue.[37]

Connemara IV

A pleasure yacht found adrift in the Atlantic south of Bermuda on September 26, 1955; it is usually stated in the stories (Berlitz, Winer [13][14]) that the crew vanished while the yacht survived being at sea during three hurricanes. The 1955 Atlantic hurricane season lists only one storm coming near Bermuda towards the end of August, hurricane "Edith"; of the others, "Flora" was too far to the east, and "Katie" arrived after the yacht was recovered. It was confirmed that the Connemara IV was empty and in port when "Edith" may have caused the yacht to slip her moorings and drift out to sea.[citation needed]


Saturday, September 27, 2008

Google

Google, Inc.
Type Public
(NASDAQ: GOOG)
(LSE: GGEA)
Founded Menlo Park, California (4 September 1998)[1]
Founder Sergey Brin
Larry Page
Headquarters Googleplex, Mountain View, California ,
Flag of the United States United States
Area served Worldwide
Key people Dr. Eric E. Schmidt
(Chairman) & (CEO)
Sergey Brin
(Technology President)
Larry Page
(Products President)
Industry Internet, Computer software
Products See list of Google products
Market cap Range during 2008 Q2:
US$ 138.37 to 186.89 Billion
Revenue 55.97% US$ 16.593 Billion (2007)[2]
Operating income 30.64% US$ 5.084 Billion (2007)[2]
Net income 25.33% US$ 4.203 Billion (2007)[2]
Total assets US$ 25.335 Billion (2007)[2]
Total equity US$ 22.689 Billion (2007)[2]
Employees 19,604 (30 June 2008)[3]
Website Google.com

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of 30 June 2008 the company has 19,604 full-time employees.[3]

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on 4 September 1998. The initial public offering took place on 19 August 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy, and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work.[4] The unofficial company slogan is "Don't be evil", although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship, and discontinuation of services.

In 2008 Google won the prestigious Prince of Asturias Award for Communications and Humanity [5]

Contents

[hide]

History

Google in 1998
Google in 1998
Main article: History of Google

Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University in California.[6] They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page.[7] Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.[8] A small search engine called Rankdex was already exploring a similar strategy.[9]

Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997,[10] and the company was incorporated as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.[11]

The main Google page as of June 2008
The main Google page as of June 2008

In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups.[12] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.[13] The company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for US$319 million.[14]

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and usability.[15] In 2000, Google began selling advertisements associated with search keywords.[6] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.[6] Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at US$.05 per click.[6] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing)[16][17][18] — which was an Idealab spin off (created by Bill Gross)[citation needed] and was the first company to successfully provide a pay-for-placement search service[citation needed]. Overture Services later even sued Google for stealing their "idea" for their AdWords service[citation needed] but this case was settled out-of-court, with Google giving them some shares[citation needed]. Thus, while many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.[6]

The name "Google" originated from a common misspelling of the word "googol",[19][20] which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."[21][22]

A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001.[23] The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

Financing and initial public offering

The first funding for Google as a company was secured in 1998, in the form of a US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[24] Around six months later, a much larger round of funding was announced, with the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers (John Doerr) and Sequoia Capital (Michael Moritz), Google being a rare co-investment by the two rivals.[24]

The Google IPO took place on 19 August 2004. 19,605,052 shares were offered at a price of US$85 per share.[25][26] Of that, 14,142,135 (another mathematical reference as √2 ≈ 1.4142135) were floated by Google, and the remaining 5,462,917 were offered by existing stockholders. The sale of US$1.67 billion gave Google a market capitalization of more than US$23 billion.[27] The vast majority of the 271 million shares remained under the control of Google. Many Google employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owned 8.4 million shares of Google as of 9 August 2004, ten days before the IPO.[28]

The stock performance of Google after its first IPO launch has gone well, with shares hitting US$700 for the first time on 31 October 2007,[29] due to strong sales and earnings in the advertising market, as well as the release of new features such as the desktop search function and its iGoogle personalized home page.[30] The surge in stock price is fueled primarily by individual investors, as opposed to large institutional investors and mutual funds.[30]

The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG and under the London Stock Exchange under the ticker symbol GGEA.

Growth

While the primary business interest is in the web content arena, Google has begun experimenting with other markets, such as radio and print publications. On 17 January 2006, Google announced that its purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on the radio.[31] This will allow Google to combine two niche advertising media—the Internet and radio—with Google's ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.[32] They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements.

Acquisitions

See also: List of Google acquisitions

Since 2001, Google has acquired several small start-up companies.

In 2004, Google acquired a company called Keyhole, Inc. [33], which developed a product called Earth Viewer which was renamed in 2005 to Google Earth[citation needed].

In February 2006, software company Adaptive Path sold Measure Map, a weblog statistics application, to Google. Registration to the service has since been temporarily disabled. The last update regarding the future of Measure Map was made on 6 April 2006 and outlined many of the known issues of the service.[34]

In late 2006, Google bought online video site YouTube for US$1.65 billion in stock.[35] Shortly after, on 31 October 2006, Google announced that it had also acquired JotSpot, a developer of wiki technology for collaborative Web sites.[36]

On 13 April 2007, Google reached an agreement to acquire DoubleClick. Google agreed to buy the company for US$3.1 billion.[37]

On 9 July 2007, Google announced that it had signed a definitive agreement to acquire enterprise messaging security and compliance company Postini.[38]

Partnerships

In 2005, Google entered into partnerships with other companies and government agencies to improve production and services. Google announced a partnership with NASA Ames Research Center to build up 1,000,000 square feet (93,000 m2) of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry.[39] Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.[40] The company entered into a partnership with AOL of Time Warner,[41] to enhance each other's video search services.

The same year, the company became a major financial investor of the new .mobi top-level domain for mobile devices, in conjunction with several other companies, including Microsoft, Nokia, and Ericsson among others.[42] In September 2007, Google launched, "Adsense for Mobile", a service for its publishing partners which provides the ability to monetize their mobile websites through the targeted placement of mobile text ads,[43] and acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."[44]

In 2006, Google and Fox Interactive Media of News Corp. entered into a US$900 million agreement to provide search and advertising on the popular social networking site, MySpace.[45]

Google has developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41m black and white, 1.65m color) imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on 6 September 2008.[46]

Products and services

Google appliance as shown at RSA Conference 2008
Google appliance as shown at RSA Conference 2008

Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses.

Advertising

99% of Google's revenue is derived from its advertising programs[47]. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.[48] Google is able to precisely track users' interests across affiliated sites using DoubleClick technology[49] and Google Analytics.[50] Google's advertisements carry a lower price tag when their human ad-rating team working around the world believes the ads improve the company's user experience.[51] Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.[citation needed] Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.[citation needed]

Google has also been criticized by advertisers regarding its inability to combat click fraud, when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[52]

Software

The Google web search engine is the company's most popular service. As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[53] Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators, although at any given time it will only return a maximum of 1,000 results for any specific search query. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps, and more.

In 2004, Google launched its own free web-based e-mail service, known as Gmail (or Google Mail in some jurisdictions).[54] Gmail features spam-filtering technology and the capability to use Google technology to search e-mail. The service generates revenue by displaying advertisements and links from the AdWords service that are tailored to the choice of the user and/or content of the e-mail messages displayed on screen.

In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.[55]

Google has also developed several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Google Earth is generally considered to be remarkably accurate and extremely detailed. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications; contention is that the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources; the software simply makes accessing the information easier. A number of Indian state governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.[56]

Google has promoted their products in various ways. In London, Google Space was set-up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.[57][58] Also, a similar page was launched for American college students, under the name College Life, Powered by Google.[59]

In 2007, some reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apple's iPhone.[60][61][62] The project, called Android provides a standard development kit that will allow any "Android" phone to run software developed for the Android SDK, no matter the phone manufacturer.

On 1 September 2008, Google pre-announced the upcoming availability of Google Chrome, an open-source browser[63], which was released on 2 September 2008.

Enterprise Products

Google entered the Enterprise market in February, 2002 with the launch of its Google Search Appliance, targeted toward providing search technology to larger organizations[64]. Providing search for a smaller document repository, Google launched the Mini in 2005.

Late in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index[65]. In 2008, Google re-branded its next version of Custom Search Business Edition as Google Site Search[65].

In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted primarily at the business user. It includes such extras as more disk space for e-mail, API access, and premium support, for a price of US$50 per user per year. A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.[66]

Also in 2007, Google acquired Postini[67] and continued to sell the acquired technology[68] as Google Security Services[69].

Platform

Main article: Google platform

Google runs its services on several server farms, each comprising thousands of low-cost commodity computers running stripped-down versions of Linux. While the company divulges no details of its hardware, a 2006 estimate cites 450,000 servers, "racked up in clusters at data centers around the world."[70]

Corporate affairs and culture

Left to right, Eric E. Schmidt, Sergey Brin and Larry Page

Google is known for its relaxed corporate culture, of which its playful variations on its own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google at the top of its list of the hundred best places to work.[4] Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."[71]

Google has been criticized for having salaries below industry standards.[72] For example, some system administrators earn no more than US$35,000 per year – considered to be quite low for the Bay Area job market.[73] However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth.[74]

After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to US$1.00.[75] Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests."[75] Prior to 2004, Schmidt was making US$250,000 per year, and Page and Brin each earned a salary of US$150,000.[75]

They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of US$18.5 billion each.[76]

In 2007 and through early 2008, Google has seen the departure of several top executives. Justin Rosenstein, Google’s product manager, left in June of 2007.[77] Shortly thereafter, Gideon Yu, former chief financial officer of YouTube, a Google unit, joined Facebook[78] along with Benjamin Ling, a high-ranking engineer, who left in October 2007.[79] In March 2008, two senior Google leaders announced their desire to pursue other opportunities. Sheryl Sandburg, ex-VP of global online sales and operations began her position as COO of Facebook[80] while Ash ElDifrawi, former head of brand advertising, left to become CMO of Netshops Inc.[81]

Google's persistent cookie and other information collection practices have led to concerns over user privacy. As of 11 December 2007, Google, like the Microsoft search engine, stores "personal information for 18 months" and by comparison, Yahoo! and AOL (Time Warner) "retain search requests for 13 months."[82]

U.S. District Court Judge Louis Stanton, on July 1, 2008 ordered Google to give YouTube user data / log to Viacom to support its case in a billion-dollar copyright lawsuit against Google.[83][84] Google and Viacom, however, on July 14, 2008, agreed in compromise to protect YouTube users' personal data in the $1 billion (£ 497 million) copyright lawsuit. Google agreed it will make user information and internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom. The privacy deal also applied to other litigants including the FA Premier League, the Rodgers & Hammerstein Organisation and the Scottish Premier League.[85][86] The deal however did not extend the anonymity to employees, since Viacom would prove that Google staff are aware of uploading of illegal material to the site. The parties therefore will further meet on the matter lest the data be made available to the court.[87]

Googleplex

The Googleplex
The Googleplex
Main article: Googleplex

Google's headquarters in Mountain View, California, is referred to as "the Googleplex" in a play of words; a googolplex being 1 followed by a googol of zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, Foosball, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks.[88]

Sign at the Googleplex
Sign at the Googleplex

In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in New York City, at 111 Eighth Ave. in Manhattan.[89] The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships, most recently deals with MySpace and AOL.[89] In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others.[89] It is estimated that the building costs Google US$10 million per year to rent and is similar in design and functionality to its Mountain View headquarters, including foosball, air hockey, and ping-pong tables, as well as a video game area.[89] In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh.[90] By late 2006, Google also established a new headquarters for its AdWords division in Ann Arbor, Michigan.[91]

The size of Google's search system is presently undisclosed. The site, also referred to by the media as Project 02, was chosen due to the availability of inexpensive hydroelectric power and a large surplus of fiber optic cable, remnants of the dot com boom of the late 1990s. The computing center is estimated to be the size of two football fields, and it has created hundreds of construction jobs, causing local real estate prices to increase 40%. Upon completion, the center is expected to create 60 to 200 permanent jobs in the town of 12,000 people.[92]

Google is taking steps to ensure that their operations are environmentally sound. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs.[93] The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.[93] Google has faced accusations in Harper's Magazine[94] of being extremely excessive with their energy usage, and were accused of employing their "Don't be evil" motto as well as their very public energy saving campaigns as means of trying to cover up or make up for the massive amounts of energy their servers actually require.

Innovation time off

As an interesting motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.[95] In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half of the new product launches originated from the 20% time.[96]

Easter eggs and April Fool's Day jokes

Main article: Google's hoaxes

Google has a tradition of creating April Fool's Day jokes—such as Google MentalPlex, which allegedly featured the use of mental power to search the web.[97] In 2002, they claimed that pigeons were the secret behind their growing search engine.[98] In 2004, they featured Google Lunar (which claimed to feature jobs on the moon),[99] and in 2005, a fictitious brain-boosting drink, termed Google Gulp was announced.[100] In 2006, they came up with Google Romance, a hypothetical online dating service.[101] In 2007, Google announced two joke products. The first was a free wireless Internet service called TiSP (Toilet Internet Service Provider)[102] in which one obtained a connection by flushing one end of a fiber-optic cable down their toilet and waiting only an hour for a "Plumbing Hardware Dispatcher (PHD)" to connect it to the Internet.[102] Additionally, Google's Gmail page displayed an announcement for Gmail Paper, which allows users of their free email service to have email messages printed and shipped to a snail mail address.[103]

Google's services contain a number of Easter eggs; for instance, the Language Tools page offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, ”Hacker” (actually leetspeak), Elmer Fudd, and Klingon.[104] In addition, the search engine calculator provides the Answer to Life, the Universe, and Everything from Douglas Adams' The Hitchhiker's Guide to the Galaxy.[105] As Google's search box can be used as a unit converter (as well as a calculator), some non-standard units are built in, such as the Smoot. Google also routinely modifies its logo in accordance with various holidays or special events throughout the year, such as Christmas, Mother's Day, or the birthdays of various notable individuals.[106]

IPO and culture

Many people speculated that Google's IPO would inevitably lead to changes in the company's culture,[107] because of shareholder pressure for employee benefit reductions and short-term advances, or because a large number of the company's employees would suddenly become millionaires on paper. In a report given to potential investors, co-founders Sergey Brin and Larry Page promised that the IPO would not change the company's culture.[108] Later Mr. Page said, "We think a lot about how to maintain our culture and the fun elements. We spent a lot of time getting our offices right. We think it's important to have a high density of people. People are packed together everywhere. We all share offices. We like this set of buildings because it's more like a densely packed university campus than a typical suburban office park."[109] Google has faced allegations of sexism and ageism from former employees.[110][111]

However, many analysts are finding that as Google grows, the company is becoming more "corporate". In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[112][113][114] In an effort to maintain the company's unique culture, Google has designated a Chief Culture Officer in 2006, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on in the beginning—a flat organization with a collaborative environment.[115]

Philanthropy

Main article: Google.org

In 2004, Google formed a for-profit philanthropic wing, Google.org, with a start-up fund of US$1 billion.[116] The express mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects is to develop a viable plug-in hybrid electric vehicle that can attain 100 mpg. The founding and current director is Dr. Larry Brilliant.[117]